Smart Media Advertising Solution:Proflie Campaign online solution of Z-COM
Mobile Operators are facing decline voice calls and revenue. It is a well-known global, industry-wide challenge.
Primarily reasons are due to OTT threat which has been accelerated by the availability and penetration of inexpensive smartphones. Subscribers’ behavior is changing. They text message more often than making voice calls.
In order to make up for the declining voice revenue, mobile operators are actively looking for ways to boost revenue beyond what they are doing. Selling more existing services to subscribers is a relatively easy way than creating and selling new services. The key challenge of this approach is HOW TO COMMUNICATE TO SUBSCRIBERS COST-EFFECTIVELY AND TARGETEDLY
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